don't leave any revenue on the table
don't leave any revenue on the table
Effective lead follow-up requires time and attention. Neglecting this aspect can lead to missed revenue opportunities. As a sales professional, you understand this better than anyone. However, your sales team often finds themselves caught up in the daily grind. When things get busy, cold outreach tends to be the first thing to fall by the wayside. Even marketing leads, which you've acquired at great expense and effort, sit untouched in your inbox. Simply put, your team lacks the capacity to consistently convert leads into sales opportunities. The painful consequence is that you're leaving revenue untapped.