Cold calling and GDPR: What’s allowed and what’s not?
Cold calling and GDPR: What’s allowed and what’s not?
Cold calling remains a powerful way to find new customers, but since the introduction of the GDPR (General Data Protection Regulation), strict rules apply when reaching out to potential clients. How can you ensure your cold acquisition strategy is GDPR-compliant while still generating valuable leads?
At Leadmasters International, we handle lead follow-up and cold calling every day. We know exactly how to approach potential customers in a GDPR-compliant way while maintaining an effective acquisition strategy. In this blog, we’ll explain what is allowed, what isn’t, and how to execute cold calling without legal risks.
What does the GDPR say about cold calling?
Since 2018, the GDPR has set strict rules on how companies process and use personal data. This means you cannot contact individuals or businesses without a valid reason or legal basis.
- B2B cold calling → You are allowed to reach out to businesses and their employees as long as you have a legitimate interest and the contact details are publicly available (such as on a company website or LinkedIn). However, you must offer an opt-out option.
- B2C cold calling → Contacting private individuals without explicit consent is not allowed. This applies to both telephone and email marketing.
How to keep your cold calling GDPR-compliant
Want to leverage cold acquisition while remaining GDPR-compliant? Follow these best practices:
- Use publicly available business data – Only use information found on LinkedIn, company websites, and other public sources.
- Always offer an opt-out – Prospects must be able to easily unsubscribe from further communication.
- Be transparent – Clearly state why you are calling and where you found the contact details.
- Keep a structured record – Maintain a CRM log of who you contacted and whether they opted out.
- Make a strong first impression – A well-prepared approach builds trust. Be clear, concise, and friendly.
Common mistakes in cold calling & GDPR compliance
- No opt-out option – Failing to provide an easy way for contacts to decline further outreach.
- Cold calling or emailing private individuals – You cannot contact consumers without their explicit consent.
- Collecting too much data – Only gather the necessary information for your acquisition strategy.
- Lack of transparency – You must always explain why you are calling and how you obtained their contact details.
Why outsource cold calling to Leadmasters International?
At Leadmasters International, we combine experience, strategy, and GDPR-compliant acquisition into one seamless approach. Our team knows how to engage potential clients professionally and legally, ensuring your business stays compliant while securing new leads.
- Proven cold acquisition strategies
- 100% GDPR-compliant outreach without risks
- More high-quality leads and booked appointments
Would you like to professionally and legally execute cold acquisition? Contact us today!
