How to build an acquisition plan in 5 steps
How to build an acquisition plan in 5 steps
Want to get better results from your cold outreach? Then you need a strong acquisition plan. Without a clear strategy, cold calling can feel frustrating and often leads nowhere. But with a smart, structured approach, cold outreach becomes not only more effective — but also more enjoyable.
In this blog, we share 5 practical steps to help you build a solid acquisition plan — full of cold calling tips that actually work.
Why an acquisition plan matters
Cold calling works best when you’re well-prepared. If you know who you’re calling, why you’re calling, and what your goal is, your chances of success increase significantly. At LeadMasters International, we see it every day: companies without a clear plan miss out on opportunities — while just a few small changes can lead to major improvements.
Step 1: Define your target audience
Start by identifying who you want to reach. Think about:
- Industry
- Company size
- Decision-makers (job roles)
Cold outreach tip: Focus on one target group at a time. That way, your message is much more relevant and compelling.
Step 2: Craft a clear message
What makes your offer valuable? Why would a prospect want to speak with you?
Create a short and sharp pitch. This isn’t a full sales presentation — it’s a conversation starter. You want to spark interest, not overwhelm.
Tip: Start with a relatable situation or challenge your audience likely faces. That approach works better than jumping straight into a pitch.
Step 3: Use a call script (but stay human)
A good call script offers structure and support. Not a rigid script to read from, but a conversation flow to guide you.
Try this format:
- Introduction + reason for calling
- Brief pitch or targeted question
- Follow-up questions to uncover needs
- Propose a next step or meeting
Keep the conversation personal and natural. Ask open questions and listen carefully.
Step 4: Plan your follow-up immediately
Did you know 80% of deals happen after several follow-up contacts? That’s why consistent follow-up is key.
- Schedule your next action right away in your CRM
- Send a confirmation email or LinkedIn message
- Call back at the right time
Cold calling tip: No follow-up = missed opportunity. Stay visible.
Step 5: Track and optimize
What’s working? Where do prospects drop off? How many calls do you need for a booked meeting?
Track your performance and adjust based on real data. At LeadMasters International, we use a data-driven approach to continuously improve and optimize every campaign.
Turn your acquisition plan into a growth engine
With these 5 steps, you’ll have a clear structure to approach cold acquisition with confidence. Whether you handle it yourself, or outsource it to a dedicated team — a strong plan is the foundation of sales success.
Ready to outsource your outreach to professionals?
At LeadMasters International, we support companies across Europe with targeted cold calling and lead generation. We call in your name, with your message, and deliver qualified appointments with your ideal clients.
Let’s talk — book a free consultation today.
Cold acquisition done right — by people who do it every day.